Knowledge at Wharton
Monetizing AI Platforms: Freemium Models, Sponsored Bots, and Beyond
Wharton marketing professor discusses how companies are approaching monetization, consumer trust, and sustainability in artificial intelligence.…Read More
Knowledge @ Wharton - 9/3/2025How Financial Frictions Can Delay Firm Growth
Wharton's Thomas Winberry explains how financial constraints can delay innovation and long-term growth for firms, as well as the economy.…Read More
Knowledge @ Wharton - 9/2/2025What’s the Real Value of AI?
In a recent episode of Where AI Works, Wharton’s Serguei Netessine spoke with Tereza Nemessanyi from Microsoft about how the firm is trying to help its customers deploy and monetize AI.…Read More
Knowledge @ Wharton - 9/2/2025