Knowledge at Wharton
How Confidence Changes Consumer Loyalty
New research from Wharton’s Jonah Berger explores how experience in a category shapes how confident consumers feel, which has important consequences for brands.…Read More
Knowledge @ Wharton - 3/2/2026How the Last Analogue Generation Can Shape AI
People who grew up before the rise of generative AI have the chance to steer our technological development in a better direction, writes Wharton’s Cornelia Walther.…Read More
Knowledge @ Wharton - 3/2/2026Fed Leadership, Rate Cuts, and Geopolitical Risks Ahead
Jeremy Siegel examines the Supreme Court’s tariff decision, market performance, Fed leadership changes, and geopolitical risks shaping the economic outlook.…Read More
Knowledge @ Wharton - 2/27/2026